Content-led Campaigns

Content marketing is an integral element of all PR and communications campaigns, so we’ll help you generate multi-channel, creative campaigns that stand out and deliver results. To talk to us about strategic communications, email us at hello@northernhive.co.uk, or call us on 0161 932 1611.


IDEA GENERATION


We’ll help you to identify the types of content your target audience crave. Many of our ideas are generated through focus groups, research tasks and trending topics. They include:

  • Content with a seasonal hook or related to a trending news story
  • Human-interest stories
  • User-focused resources and tools
  • Data visualisation that brings unique or new data to life

Once the initial ideas are conceived, it’s time to scrutinise and validate the concepts.

CONTENT CREATION


Once the ideas are finalised, it’s time to identify the types of content we’ll use to convey the content marketing campaign message and the platforms we’ll use to promote them. We’re always busy creating great content including:

  • Blog posts
  • Video content
  • Infographics, polls & surveys
  • White papers & articles
  • Case studies & interviews
  • e-Books & slideshares
  • Social media posts
  • Email newsletters

OUTREACH & DELIVERY


Outreach is where the magic happens. Before we crack open the bubbles or throw a Wolf of Wall Street-inspired party, we deliver the awesome content we’ve created.

Whether the content is intended for the media or is designed to generate more inbound links, we use data-driven analytics to determine when and where the content is best placed. We also measure the performance of each piece of content against the initial objectives of content marketing campaigns.


CONTACT US

E: hello@northernhive.co.uk | T: 0161 932 1611