Once a lead is qualified, we’ll start educating new leads about your brand and product while providing them with content that will help them do their job better. To talk to us about our lead nurturing services, email us at hello@northernhive.co.uk, or call us on 0161 932 1611.


Put simply, lead nurturing is the purposeful process of engaging a defined target group by providing relevant content and information at each stage of the buyer’s journey, positioning your brand as the best choice to enable them to achieve their objectives. Nurturing is far more than simply sending random email blasts. Here at Northern Hive, we follow this process:

  • Inform: Teach your prospects about on how to make better decisions
  • Educate: In the beginning, a lead nurturing process focuses on educating customers
  • Engage: Share relevant content and gain the engagement of your prospect before striking up a conversation
  • Convert: Be clear about how your prospects can engage with you and how to start


There’s no doubt that the focus on lead generation is important, but there’s a big difference between generating leads and creating bona fide sales-ready leads that predictably turn into profitable customers.

While lead generation is certainly important, investing in generating more leads without first building effective lead management and nurturing is, well, rather silly.


Before we get started on any lead nurturing campaign, we take time to clearly define your goals. After all, it’s important to be clear about what is considered “success”. Without clear objectives of what we are trying to accomplish with your lead nurturing campaigns, you’ll never really know if you are seeing success or not.

We never stop testing and learning what resonates best with your buyer persona. Using every touchpoint as an opportunity for A/B testing, we continually adjust and improve lead nurturing campaigns to achieve established goals. Our lead nurturing services can have a profound and lasting on a business’ success.


E: hello@northernhive.co.uk | T: 0161 932 1611