Lead Generation Services

Our lead generation services aim to attract and convert strangers and prospects into someone who has indicated an interest in your company’s product or service. To talk to us about our lead generation services, email us at hello@northernhive.co.uk, or call us on 0161 932 1611.

LEAD CAPTURE


We’ll help you find new ways to obtain information about your prospects with our intuitive, automated and content-rich lead capture campaigns.

There’s a high chance that about half of your visitors will never return to your website if you do not capture some bit of information about them. In today’s digital age however, visitors have become wary of call-to-action buttons for fear of endless spam. Our lead generation services follow a simple yet effective approach:

  1. Your brand must give before you ask
  2. Every step of the marketing process (advertisements and promotions) must be valuable in and of itself

LANDING PAGES


Landing pages are a hugely important asset for your business when it comes to converting visitors into leads. We create SEO-rich landing pages that facilitate the lead capture process. Landing pages exist separately from your company’s website and are used as a tool for a single marketing campaign. The dual purpose of landing pages is to capture leads and warm up potential customers, two vital factors in moving a customer further down your brand’s sales funnel. We use two types of landing page at Northern Hive. Lead generation landing pages are used to capture a user or company’s information in exchange for something. Click-through landing pages are used to attract the visitor to a specific product or service that a brand is trying to sell.

LEAD SCORING


We’ll help your business to establish a points-based approach to lead scoring, ultimately identifying the hottest leads and capitalising on sales opportunities. Lead scoring is a component of marketing automation software that prioritises leads according to their levels of engagement with your inbound marketing content. Ultimately this helps you figure out who is ready to buy. For example, downloading an e-book may be worth 5 points, while unsubscribing would be -7 points. Lead scoring provides a company with real-time feedback on how responsive particular leads are to your marketing efforts. It can also indicate people who are ready to buy from you but haven’t yet been in contact with you.


CONTACT US

E: hello@northernhive.co.uk | T: 0161 932 1611