Choose an email marketing agency that creates emails people actually want to receive, using valuable content and audience intelligence while satisfying current data protection practices. To talk to us about email marketing, contact us at firstname.lastname@example.org, or call us on 0161 932 1611.
EFFECTIVE EMAIL CAMPAIGNS
Email marketing is an effective and powerful tool. As a leading email marketing agency, we’ll help your brand to create email marketing campaigns that are valuable, relevant, expected and integrated.
Unfortunately, many businesses do email marketing badly resulting in poor results and less than delighted customers. Great email marketing starts with the content you’re actually sharing with your subscribers. We’ll help to create campaigns that solve the challenges faced by your customers.
Every marketing activity we carry out for our clients is tied to a goal, whether that’s increasing new leads, lead qualification, education, or simply driving awareness. Identifying what the goal is for each email sent helps you decide what that email should look like, and helps you measure whether or not it was successful.
Email marketing is only as good as the quality of your recipient list. Each year there is a natural decay of contacts, as people change jobs or email addresses. We’ll help you to update and replenish your list, preventing stagnation and burn out. We’ll devise goal-led email campaigns on your behalf and manage email lists to ensure they remain relevant and replenished. We see top-of-the-funnel lead generation as an essential part of a successful email marketing strategy.
EMAIL LIST SEGMENTATION
It is essential to send the right message to the right person at the right time, so we’ll work with you to segment your contact database based on demographics, behaviour or both.
This is a vital step in increasing the relevancy of your email, according to a MarketingSherpa study.
By segmenting your lists effectively, we can help to devise campaigns that send relevant emails and return better results.
MarketingSherpa found that segmented emails get 50% more clicks than their untargeted counterparts. Our clients get more clicks, reach higher deliverability and experience fewer deletions.
We use a number of email analytics tools alongside real-time data to track, monitor and evaluate email campaigns in order to make changes and achieve key objectives.
While a number of metrics can be used to assess the effectiveness of an email campaign, we commonly use the following:
Email Opens: Checking the open rates, average open rate and identifying who read your email is a vital step in assessing email performance.
Points of Interest: Which part of your email was best received? You can find this out by checking how many “clicks” the email received.
Timing: Identifying the best time to send an email to your prospects and clients is often a case of “trial and error”. We work with you to establish the most effective times to send your emails based on A/B testing and other data measurements.
Device Compatibility: While it may be fairly obvious that more and more of us are using mobile devices to read email, there are exceptions in certain industries. Knowing how your email is being read is a strong supporting metric.
Improvements: Armed with analytics data, we can help you to refine your email marketing campaign to facilitate the needs of your prospects and clients, and ultimately generate more leads.
E: email@example.com | T: 0161 932 1611