With over 3.7 billion global users, it’s easy to understand why so many businesses invest in social media content marketing. There are numerous platforms to choose from (such as Facebook, Instagram, Pinterest, LinkedIn, and Snapchat) and a number of ways to create and share social media content on each of them (such as photos, live and pre-recorded videos, and stories). To talk to us about social media content marketing, email us at hello@northernhive.co.uk, or call us on 0161 932 1611.


The Lush Cosmetics’ Instagram account is a great example of content marketing being used effectively. Even if the page didn’t say “Lush Cosmetics”, customers would likely still know the profile belongs to Lush. This is a solid example of content marketing and brand identity working together fluently.

The Instagram page feels bright and colourful and shares the Lush product line, displays different colour and scent options for the products. Importantly, it shows the various ways each product can be used. The page highlights how people of all genders, ethnicities and backgrounds can use the products.

We create social media content calendars day in, day out. Through all our efforts, we continually ask “does the social media account reflect the brand identity and brand values and does it allow the target audience to engage”? This allows us to produce powerful social media content for clients in all industries.


If you’d like help creating a social media strategy, or want to discuss any of your marketing or communications needs, get in touch.

E: hello@northernhive.co.uk T: 0161 932 1611