Over 6 million people currently listen to podcasts in the U.S. alone. Podcast content marketing has become an important and convenient medium, with podcasts able to be enjoyed on the go. The convenience element is perhaps why so many businesses have started creating podcasts in recent years. They help improve brand awareness, build relationships with audience members, and promote services and products. To talk to us about podcast marketing, email us at firstname.lastname@example.org, or call us on 0161 932 1611.
PODCAST CONTENT MARKETING
Harvard Business Review (HBR) has a weekly podcast called HBR IdeaCast. They regularly feature industry leaders in both business and management, the perfect fit with their audience. You can subscribe to the podcast long term or simply pick and choose which ones you want to listen to. Not only is the podcast completely on-brand with the rest of HBR’s content, but it also helps to enhance overall brand awareness and bring in a different audience – e.g. those who prefer to listen to content rather than read HBR’s usual text articles.
Get in touch to discuss your podcast content marketing strategy today and to see how we can help.
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