In 2019, we were briefed with assisting Hartpury University and Hartpury College to manage the PR and marketing activity around their international equestrian events.
Located in the heart of Gloucestershire, Hartpury University and Hartpury College is one of the world’s leading land-based academic establishments.
Each summer, Olympic, World and European champions head to Hartpury to compete in three major equestrian events; the International Festival of Dressage, Showjumping Spectacular and International Horse Trials. Hartpury briefed the agency to manage the press office for all three events and to promote the spectator-friendly nature of the competitions.
Northern Hive created buyer personas for each of the three events, helping Hartpury to identify its target audience and understand them more clearly.
A new Instagram account was created to share content from the three major events and the existing Twitter and Facebook pages were condensed to streamline efforts.
Northern Hive used its national and international media network to increase the number of attending press. The agency also created briefing channels for those international press channels with competitors of interest. This ensured an increase