Content is at the heart of all SEO. We take time to perform keyword research and devise a content creation plan to help your brand gain online authority in a specific topic or niche.

SEO CONTENT AUDIT

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One of the first steps in any SEO campaign is to run an extensive audit of the content that exists on your site. Our analytics team will run a complete content audit, assessing where your site is performing well, identifying areas of improvement, and putting in place an actionable plan to drive your SEO content strategy forward.

We’ll share our knowledge and resources to furnish you with SEO best-practice, and offer guidance on the best measurement and analytics tools on offer.

Register for a free site content audit today?

TOPIC-LED STRATEGY

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While keywords remain at the heart of SEO, topics are essential to organic growth. Each and every one of our content marketing and SEO campaigns starts by identifying short-tail keywords (or topics) for which you want to rank for. Each of these keywords is called a “pillar,” serving as the primary support for a larger “cluster” of long-tail keywords.

Put simply, the content we subsequently create is determined by those long-tail keywords that people are actually searching for. This content is then hyper-linked back to the pillar content and the over-arching topic. This then becomes a topic cluster.

CONTENT CREATION

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Once the pillar and cluster keywords are decided, it’s time to start generating content. Typically, we create pillar pages that are in-depth and detailed resources on a particular topic. We then produce subsequent cluster content such as blogs, that relate to the pillar page and include the all-important hyperlinks. This enables your site to build authority in a particular topic area.

We are always creating SEO-driven content, writing blogs, producing white papers and reports, or developing ebooks. However, there’s no point creating content if it can’t be found or isn’t being searched for. This is why we operate a topic cluster approach.

INBOUND LINKS

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Earned media is one of the best ways to establish inbound links for your site. We’ll use our media contacts around the world to place guest articles, blog posts and opinion pieces that drive traffic to your website through the inbound link placed within.

Our team of writers produce content for online publications in a number of industry sectors, placing us at a key advantage when it comes to securing inbound links on your behalf.

We’re always monitoring the inbound performance of our clients too, providing reports and making changes as required.

Let’s Work Together

Our SEO Services

  • SEO content audit
  • Topic & keyword research
  • Content creation
  • Content improvements
  • Content marketing
  • Inbound link placement and strategy

CONTACT OUR TEAM

Getting in touch with our team is easy. Use the link below, email us at hello@northernhive.co.uk or call 0161 973 7647.