Once a lead is qualified, we’ll start educating new leads about your brand and product while providing them with content that will help them do their job better.

There’s no doubt that the focus on lead generation is important, but there’s a big difference between generating leads and creating bona fide sales ready leads that predictably turn into profitable customers.

Simply look at the search difference between “lead generation” and “lead nurturing” in the Google chart (left) and you’ll quickly see the stark difference.

While lead generation is certainly important, investing in generating more leads without first building an effective lead management and nurturing process is, well, rather silly.



Put simply, lead nurturing is the purposeful process of engaging a defined target group by providing relevant content and information at each stage of the buyer’s journey, positioning your brand as the best choice to enable them to achieve their objectives. Nurturing is far more than simply sending random email blasts. Here at Northern Hive, we follow this process:

  • Inform: Teach your prospects how to make better decisions.
  • Educate: In the beginning, a lead nurturing process focuses on educating customers.
  • Engage: Share relevant content and gain the engagement of your prospect before striking up a conversation.
  • Convert: Be clear about how your prospects can engage with you and how to start.



Before we get started on any lead nurturing campaign, we take time to clearly define your goals. After all, it’s important to be clear on what is considered “success”.

Without clear objectives of what we are trying to accomplish with your lead nurturing campaigns you’ll never really know if you are seeing success or not.

We never stop testing and learning what resonates best with your buyer persona. Using every touch point as an opportunity for A/B testing, we continually adjust and improve lead nurturing campaigns to achieve established goals. Effective lead nurturing can have a profound and lasting on a business’ success.

Let’s Work Together

Our Lead Nurturing Services

  • Lead nurturing campaign strategy
  • Educating, informing, engaging and converting leads
  • Buyer persona creation & buyer journey
  • Content creation
  • A/B testing
  • Active funnel programs


Contact us using the button below, email us at hello@northernhive.co.uk, or call us on 0161 973 7647.