We’ll create a lead generation strategy to attract and convert strangers and prospects into someone who has indicated an interest in your company’s product or service.
There’s a high chance that about half of your visitors will never return to your website if you do not capture some bit of information about them. In today’s digital age however, visitors have become wary of call-to-action buttons for fear of endless spam. We’ll help you find new ways to obtain information about your prospects, with our lead capture campaigns follow two key rules:
- Your brand must give before you ask.
- Every step of the marketing process (advertisements and promotions) must be valuable in and of itself.
We’ll help you break down the many walls put up by today’s buyers, using mutually-beneficial opt-in methods to acquire information and identify ways to “give before they ask”.
Are your lead capture efforts falling short?
In many cases, a gap exists between the traffic generation phase and the lead generation phase, resulting in visitors who neglect your brand’s attempts to capture their information, potentially falling off the radar forever. We’ll help you use lead magnets as a way of sealing up this troublesome gap. Lead magnets are essentially tools that provide value for visitors in exchange for contact information.
Examples of lead magnets include:
- Free trial or demo
- Training video series
- White papers
- An interview with an expert on a relevant topic
Landing pages are a hugely important asset for your business when it comes to converting visitors into leads. Landing pages exist separately from your company’s website and are used as a tool for a single marketing campaign. The dual purpose of landing pages is to capture leads and warm up potential customers, two vital factors in moving a customer further down your brand’s sales funnel. We use two types of landing page at Northern Hive:
Lead generation landing pages are used to capture a user or company’s information in exchange for something.
Click-through landing pages are used to attract the visitor to a specific product or service that a brand is trying to sell.
Lead scoring is a component of marketing automation software that prioritises leads according to their levels of engagement with your inbound marketing content and ultimately helps you figure out who is ready to buy. For example, downloading an e-book may be worth 5 points, while unsubscribing would be -7 points. Lead scoring provides a company with real-time feedback on how responsive particular leads are to your marketing efforts. It can also indicate people who are ready to buy from you, but haven’t yet been in contact with you.
We’ll help your business to establish this points-based approach, ultimately identifying the hottest leads and capitalising on sales opportunities.
Let’s Work Together
Our Lead Capture Services
- Lead capture analysis
- Lead magnet content creation and development
- Landing page content creation
- Conversion funnels
- Lead scoring setup
- Lead capture training
CONTACT OUR TEAM
Contact us using the button below, email us at firstname.lastname@example.org, or call us on 0161 973 7647.