Inbound marketing is all about attracting, engaging and converting visitors to your website through useful, helpful content.


Inbound marketing is one part of a larger movement in the business world. That movement is inbound. Inbound is a method of attracting, engaging, converting and delighting people to grow a business that provides value and builds trust. As technology shifts, inbound guides an approach to doing business in a more human and helpful way. Inbound is essentially a better way to market, a better way to sell, and a better way to serve your customers. After all, good-for-the-customer means good-for-the-business.


Inbound businesses use the methodology to build trust, credibility, and momentum. At Northern Hive, we help brands add value at every stage in the customer journey. From a business perspective, the methodology represents the growth of your business, and happy customers provide the energy that fuels that growth, either because they buy from you again or because they bring new customers to you by promoting your product to other people in their network.


Turn strangers into visitors.


The first goal in any inbound strategy is to make visitors aware of your company. Let’s face it, you don’t want just anyone coming to your website. You want people who are most likely to become leads and, ultimately, happy (paying) customers. We help you get more customers to your site by creating relevant content at the right time.

Unlike outbound marketing which often reaches a broad audience (many that aren’t interested in what you do), our inbound marketing methodology focuses on targeted groups of prospects: what are known as buyer personas. Talk to us about your inbound strategy today.


Turn visitors into leads.


Once we’ve attracted visitors to your site, we need to convert them into leads using appropriate call to actions. Here at Northern Hive, we typically develop landing pages for you in order to get visitors to exchange personal information in return for something useful – like a white paper or an ebook.

The best conversion tools are informative and unique. We’ll help you to develop attractive offers that convert visitors into leads.


Turn leads into customers.


Closing a converted lead can be a lengthy process, typically taking between 7 and 13 touches for a conversion to become a sale.

We use lead scoring to rank leads, before guiding them through the sales process using a series of emails. We continually track which conversion tools work best for your site and closed-loop reporting using marketing automation tools means we can follow the lead from capture to close.


Turn customers into promoters.


The inbound process doesn’t end once a sale is made. We help you to use email and marketing automation as well as conversations to deliver the right information to the right person at the right time, every time.

We also create valuable and memorable content that your prospects can continue to engage with and share, resulting in repeat purchases and an ongoing relationship with your brand.

Ready to learn more about how inbound marketing could help attract, convert and close more customers to your business?

Our Inbound Marketing Services

  • Buyer persona research and development
  • Lead generation and nurturing
  • Content marketing, blogging and social media
  • Email marketing
  • Lead flows, conversation bots and attribution reporting
  • Landing page development


Sign up for a free consultation using the button below, email us at, or call us on 0161 973 7647.