Printster creates personalised socks, mugs and other celebration items ideal for birthdays and other special occasions. Our consumer team were briefed to run a campaign highlighting the brand’s personalised sock range. The goal was to increase coverage in the media and increasing engagement across Printster’s social media channels.
We got to work creating a media list and having discussions with our extensive contacts in the retail and lifestyle sector. We then ran a photoshoot and created a content calendar, taking into account special occasions such as Mother’s Day, Father’s Day and Christmas. Through engaging key influencers and successfully pitching media outlets and contacts, we secured mass media coverage and features in gift guides and editorial round-ups. We sent personalised socks as gifts to high profile media outlets and individuals including Heart FM’s Kelly Brook and Good Morning Britain’s Piers Morgan. This further extended the overall coverage count.