Our sports marketing campaigns embrace the feel good factor and excitement of the sporting arena. Whether a sporting event or protein supplement, Northern Hive will work closely with your brand to capture the imagination.


The global fitness industry is worth nearly £100 billion and the UK fitness industry alone is a worth around £5 billion. Gym memberships, protein supplements and workout apparel have all contributed to this staggering industry valuation and each must work hard to stand out from the competition. We work with clients in the sector to better understand their target audience and create effective communications strategies. With drugs, racism, changes in technology and mental health all playing out in the wider sporting landscape, we help brands in the sector to navigate such matters in the wider industry.

Our CEO has commentated at two Olympic Games and two Commonwealth Games, so it’s hardly surprising that we’re so passionate about sporting events. The feel-good factor of sporting events and championships cannot be underestimated, and our team have vast expertise in managing communications, marketing and event management campaigns in this area. While there is much to be celebrated, events must strike the right tone with their communications efforts, navigating the social issues, financial factors and organisational implications that can arise in the build-up. We work with sporting events of all sizes, to manage their press office, navigate issues and nurture the feel-good factor.


Get in touch with our friendly team to discuss your requirements and learn more about our marketing for engineers service. Book a no-obligation meeting with us and we’ll even buy you a coffee.

Email: hello@northernhive.co.uk | T: 0161 932 1611