From carbon-negative yoga mats to personalised socks, we’ve helped some of the most up-and-coming brands to punch above their weight. Our retail public relations and marketing work in this field has resulted in coverage including Forbes, The New York Post, Metro, The Daily Mail, and US Weekly.
RE-INVENTING RETAIL PUBLIC RELATIONS & MARKETING
There’s no doubt that life has been tough for retail businesses lately. Store closures, job losses and business failures have all played out in the media. 2018 was a particularly tough year with one of the worst Christmas periods for 10 years. But is it really all doom and gloom? Take a closer look, and you’ll see an industry in the midst of a transitional phase. The need to embrace new channels and diversification has never been more important, and as old channels decline, proactive approaches to retail will reign supreme. We provide a consultancy-style approach to help businesses in this sector to reinvent and refresh when it comes to their communications and marketing efforts.
Social & Personal Discovery
Customers no longer want to buy products, they want to create their own personal edit and interact with brands in a whole new way. Social media is 2019’s shop window, bringing with it the rising importance of the social media influencer and a need for inbound marketing efforts that embrace social shopping and retail technology. Our communications campaigns in the sector are social-heavy, using persona-driven tactics to connect brands with their target audience, help drive awareness and traffic, and stand out in a crowded market. We also advise on topical issues including ethics in fashion and recycling.
Get in touch with our friendly team to discuss your requirements and learn more about our retail public and relations services. Book a no-obligation meeting with us and we’ll even buy you a coffee.
Email: firstname.lastname@example.org | T: 0161 932 1611