After almost eighteen months of preparation, Northern Hive, a new communications and inbound marketing agency, has launched in Manchester and Leeds.

The startup will provide strategic communications and inbound marketing services, as well as offering traditional public relations alongside.

The agency has a strong technology, engineering and construction focus, having enlisted former head of PR at a Canadian engineering firm. The tech and engineering department will offer specialist marketing services to the computer aided engineering (CAE) and simulation software sector as well as construction firms and developers in the built environment.

The agency is headed up by Mark Hayward, former head of a Manchester lifestyle PR agency for eight years and who more recently worked advising companies in the technology and retail sector. The firms retail and lifestyle portfolio will offer events management, strategic communications and inbound marketing. Mark’s experience as a sports commentator also means the agency will offer press office and marketing support to brands in the sport and fitness sector.

“The old PR agency model has changed. Having spent the past few years working directly with clients in North America and seeing the emergence and success of integrated inbound marketing and communications, I decided to set up an agency that offered a truly full service in this sphere. The inbound process is all about attracting, delighting and converting customers, and we plan to integrate this process with traditional media and public relations for our clients” says Mark Hayward, CEO.

The agency already has clients in the United States and Canada as well as in the UK, and will expand its North American presence in the coming year.